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AI in Sales1 min read

Is Your GTM Stack a Toolbox or a Rat’s Nest? How an AI Copilot for Marketing Stops Tool-Switching

The modern B2B marketing landscape presents a unique challenge: the paradox of choice. Organizations today have access to an unprecedented array of tools, platforms, and data analytics solutions, each promising to optimize a specific facet of the Go-

Niccolo Casamatta

Jan 19, 2026 · Founder's Associate

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