
Tripled AI mentions and claimed 45% of travel search clicks: how BILD Reisen became the answer in LLMs
BILD Reisen built a travel library on its own bookable inventory. Its mentions in AI answers tripled, and it paid off in Google too, with 45% of the travel section’s Search clicks.
3×
the mentions in AI answers, one panel
45%
of the section’s Google Search clicks



















