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AI in Sales1 min read

Why Your Next Sales Hire Might Be an API Call: Finding Scalable Sales Models for Digital Products

The traditional B2B sales playbook, heavily reliant on a growing roster of human sales development representatives (SDRs) and account executives (AEs), is becoming increasingly unsustainable for digital products. As SaaS and other software solutions

Simon Wilhelm

Jan 19, 2026 · CEO & Co-Founder

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