Why Your 90-Day Software Trial Is Leaking Revenue (And How to Fix It)

A 90-day software trial seems like a generous offer. Three full months for a prospective B2B client to explore your solution, integrate it into their workflow, and truly grasp its value. On the surface, it appears to foster trust and reduce pressure,

Niccolo Casamatta

Jul 18, 2025 · Founder's Associate