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AI in Sales1 min read

Why Your Next Sales Hire Might Be an API Call

The traditional sales playbook is being rewritten, not by a new guru or a innovative methodology, but by lines of code and intelligent algorithms. For decades, the path to sales growth was clear: hire more reps, train them, and equip them with CRM sy

Niccolo Casamatta

Jan 19, 2026 · Founder's Associate

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