Press
Articles, guest pieces and podcasts on generative engine optimization (GEO), AI visibility and how companies become the answer their buyers get in ChatGPT, Perplexity and Google AI Overviews.
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Interview with Simon Wilhelm on generative engine optimization (GEO): how ChatGPT and Perplexity answer insurance questions, and why brokers’ expertise is an edge in AI search.
Guest article by Simon Wilhelm: how mid-sized companies collect real customer questions, test their visibility in ChatGPT and other AI systems, and become the cited source with expert content.
Simon Wilhelm with host Casey Cheshire on how brands show up in ChatGPT, Perplexity and Google AI Overviews, and why LLMs cite unique expert content over generic text.
Simon Wilhelm on the TUM Venture Labs podcast: why classic SEO alone no longer gets companies found, and how generative engine optimization makes them visible in AI answers.
Simon Wilhelm on GEO for B2B: how AI changes search, what a content strategy for LLMs looks like, and how visibility in ChatGPT and Perplexity turns into traffic and growth.
Bernhard Neumann and Simon Wilhelm on GEO versus SEO, AI-first companies, and what it takes for ChatGPT, Perplexity and Google’s AI search to recommend a business.
For interviews, guest articles or background on AI search, write to us. Simon Wilhelm and the team are glad to talk.