Define your Offering
In a strategy session we identify what you actually want to show up for and how AI should represent you.
Trusted by 40+ Enterprises
Most companies have never written down what they actually offer. Who they offer it to. How they distinguish themselves from their competition. And certainly not optimized for AI search. In a strategy session we align all of the above.
We will conduct a strategy session in person or online
Based on your current online presence, we show you how you show up in ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews. We measure how well you are cited as a source and mentioned in the answer. In the answer we check the sentiment, the position you are mentioned at and which products are mentioned. Finally we show you how you compare with your competitors and what kind of content wins in your category.
In the strategy session we will ask you to review your offerings, what are their features, who is it for, what makes it special. Based on our experience with 40+ enterprises and founders we help you define an offering taxonomy that allows you to structure your content in a way that wins AI search.
In the age of AI search you no longer show up for single keywords. AI answers in full sentences and often in lists together with your competitors. So we work out what actually sets you apart and write it down precisely enough that we can position you that way every time, so that AI knows it as well. That way you are not only mentioned, but mentioned exactly the way you want to be positioned.
Once we know what you show up for, we identify who you want to show up for. AI search engines have context about the person asking and tailor their answers to them, so they also look for solutions that fit that person. We define your ICP and your buying personas, so that your offering is described for the audience it is meant for.
Outcome
In the end you have a clear content cluster that defines who you are and what you offer, and a brand kit that describes what you offer, how you position yourself and who you are targeting. That is what everything after this step is built on.
Next step
Find Customer IntentWhat do your customers search?
“scaile was a game-changer for Parto’s online presence. Our website started ranking #1, is visible in AI Overviews and now attracts hundreds of relevant visitors every month.”
300K new visitors, 3M impressions and €150K additional recurring revenue in 3 months.
Janka Oeljeschlager
Co-Founder
+100% inbound leads and a constant flow of qualified pipeline.
Heinrich Rusche
Chief Revenue Officer
#1
in ChatGPT
300 → 2M
organic impressions/month
+100%
inbound leads
300K
new visitors in 90 days
Need more detail? Book a Call
We run it in person or online, in one session. We prepare everything upfront with your website, your data and your competitors, so that the time we spend together goes into decisions and not into collecting information.
Marketing and/or content team, plus someone from sales or customer success who hears what your customers actually ask. If your offering is technical, bring someone from product as well.
Bring them, they are a good starting point. Most of them were written for sales decks and not for AI search, so we check them against what ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews actually say about you today and adjust where the two do not match.
Your website is enough for us to show you the status quo. However the more information you share up front, the better we can prepare. We then go through your offerings, their features and who you sell to, together in the session.
Then the offering taxonomy matters even more. We build it per offering and per persona, so that nothing overlaps and nothing is missing, and so that every market can be filled with content later.
A content cluster that defines who you are and what you offer, and a brand kit that describes your offering, your positioning and who you are targeting. That is what the content plan in the next step is built on.
