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Category Creators3 min read

#1 in ChatGPT: how LipoCheck became the first answer in its category

In healthcare, the answers AI assistants give are only as good as the sources they cite. LipoCheck, led by Co-Founder & CEO Helena Biber, set out to be that source, and now ranks #1 in ChatGPT in its category.

#1in ChatGPT

  • #1in ChatGPT
  • 79.000clicks in three months
  • 2,59 Mio.impressions in three months

The challenge: trust before traffic

People ask AI assistants health questions they might never type into a classic search box. For a healthcare company like LipoCheck, showing up in those answers is more than a growth channel: it is a matter of trust. The content that gets cited has to be accurate, verifiable, and on brand.

scaile's approach

The work started with understanding: LipoCheck's search data and internal documentation were connected to the platform, and prompt tracking showed which questions the target group asks across AI engines, and who was being cited. A dedicated AI search strategist turned that picture into a content strategy focused on the questions that matter.

Because healthcare is a sensitive space, the content engine worked with vetted, whitelisted sources and grounded every claim in LipoCheck's documentation or verified external research. The team reviewed every piece before publishing, with a full audit trail from claim to source.

The results

#1 in ChatGPT

Today, LipoCheck is the top-ranked answer in ChatGPT for the most relevant questions in its category: visibility earned with content the team can stand behind, word for word.

The same work shows up in classic search. Over three months the site recorded 79,000 clicks and 2.59 million impressions at an average position of 4.3.

Google Search Console, last 28 days: 40,500 clicks, up 51%, and 1.05 million impressions, up 21%.
Google Search Console, last 28 days: 40,500 clicks, up 51%, and 1.05 million impressions, up 21%.
Google Search Console, three months: 79,000 clicks and 2.59 million impressions at an average position of 4.3.
Google Search Console, three months: 79,000 clicks and 2.59 million impressions at an average position of 4.3.

How visible is your brand?

Visibility is tracked continuously (mentions, citations and Share of Voice across engines) and reviewed in biweekly strategy meetings. Want to know where your brand stands today? Run the free Health Check on your website, or book a call with our team.

Simon, Co-founder

SimonCo-founder

Simon is co-founder of scaile and works with enterprise teams on visibility in AI search, from the first audit to defensible Share of Voice numbers.

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Frequently asked questions

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How fast do results in AI search show up?

First results in AI search typically show within 6 to 14 days, while solid SEO conclusions take about three months. Most teams have a visibility baseline within their first week and see measurable Share of Voice movement within one quarter.

How are these results measured?

Every engagement starts with prompt tracking: scaile monitors the relevant questions your target group asks across AI engines and tracks mentions, citations, and Share of Voice over time, alongside classic metrics like organic impressions and traffic. Defensible numbers for executive review.

What industries do you work with?

The work is organised around five customer segments: global multi-category enterprises, category creators, the technical Mittelstand, publishing and media, and ecommerce and booking. Each has its own page explaining what the programme looks like there. What they share is that factual accuracy, brand voice and claim control matter.

Do I need to change my existing content strategy?

No. scaile works alongside your existing content strategy and SEO efforts. We add a new layer of AI-optimized content production that complements what your team already does. Most clients keep their current workflows and let scaile handle the AI visibility layer.

What does success look like in the first 90 days?

A baseline of where your brand appears across AI engines, a prioritized roadmap of opportunities, and the first wave of content live and tracked. Most teams see measurable share-of-voice movement within one quarter.

Curious what this would look like for you?

Every story here started with the same 30-minute call: your category, where AI places you today, and what it would take to change that.

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