Google Updates
What a major Google update would mean for GEO
Google now asks for hand-checked AI content and real authors. What changed on October 1, why experts expect a major update, and what it would mean for GEO.
Blog
AI visibility, explained
How AI search decides whom to cite, and what enterprises can do about it.
LocalHow ChatGPT surfaces local businesses
How ChatGPT finds local businesses: the searches it runs, when it shows a map, where the business facts come from, and what a local business can do to be found.
EnginesHow OpenAI ChatGPT search works: what the LLM does before it answers
What scaile learned from 200 Codex runs: how the LLM's learned knowledge, its search index and its page checks shape a ChatGPT answer, and what that means for your content.
BasicsWhat is answer engine optimization (AEO)? The definition, real examples, and how it differs from SEO
AEO is optimizing to be the answer rather than a result. What counts as an answer engine, four concrete examples of the change, what it inherits from featured snippets, and how to measure it.
BasicsWhat is generative engine optimization (GEO)? The definition, the mechanics and what it changes about your content
GEO is the work of getting your pages retrieved and cited inside AI-generated answers. Where the term came from, how generative engines actually pick sources, and why it is a publishing job rather than a settings job.
CrawlersWhich AI crawlers can read your site: the crawlers that matter, and what blocking each one costs
Every major AI crawler in one table, with the distinction the tool pages skip: some bots collect training data, others fetch the page that gets cited in the answer your buyer is reading right now.
AgenciesBest GEO and AI SEO agencies in Germany, Austria and Switzerland 2026: 13 vendors scored
The managed alternative to a DACH GEO agency is scaile. Among the thirteen agencies scored here against a disclosed matrix: who can prove they offer GEO, who publishes pricing, and who has simply relabeled SEO.
CausesWhy doesn't ChatGPT mention my company? The most common causes and what helps
Page one on Google and invisible in ChatGPT: why that isn't a contradiction, how to narrow down the cause in half an hour, and why it's the smaller competitor that gets recommended.
ChecksHow to check your AI visibility for free: the method, and what the result is actually worth
You can check whether ChatGPT, Gemini and Perplexity recommend you without paying for a tool. But most people run the check wrong, and a wrong check is worse than none. Here is the method, and the honest limits of it.
See where your brand stands in AI search
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