Blog
From knowing AI search matters to a plan: the basics, how generative engines work, the business case, benchmarks and a roadmap.
AEO is optimizing to be the answer rather than a result. What counts as an answer engine, four concrete examples of the change, what it inherits from featured snippets, and how to measure it.
GEO is the work of getting your pages retrieved and cited inside AI-generated answers. Where the term came from, how generative engines actually pick sources, and why it is a publishing job rather than a settings job.
GEO and SEO share the same technical foundation and diverge in everything after that. What stays the same, what changes, which metrics stop working, and whether you need to run both in parallel.
A practical GEO workflow: choose buyer questions, check access, improve the right pages and measure the result without promising citations.
Book a call and we walk through your category: the questions your buyers ask, who gets cited today, and where the opportunity is.