Grounding pages: giving AI systems facts they can verify
When an AI assistant describes your company, it assembles that description from whatever it can find and verify. Grounding pages give it a canonical place to look: the facts about each entity, stated plainly, structured for machines, with sources.
The problem: AI describes you either way
Ask an assistant about a company and it will answer, whether or not that company ever published a clear account of itself. The answer is stitched together from directories, old press, third-party posts and guesswork. If the sources are thin, the description drifts: wrong category, outdated offering, confusion with similarly named companies.
The fix is not persuasion; it is supply. Systems that verify claims need somewhere authoritative to verify them against.
What a grounding page is
A grounding page is a public page that states the facts about exactly one entity, a company, person, product, service or feature, following the groundingpage.com standard. Each page carries a lead definition, an entity summary as a fact table, topic sections, machine-oriented classification metadata, a short FAQ, and two sections that do work nothing else does: “Not identical with”, which explicitly disambiguates confusable entities, and references with sources.
The same facts are mirrored as JSON-LD in the page head, so both readers and machines get an identical account.
Why this works for AI search
AI systems reward exactly what these pages provide for AI visibility: unambiguous entities, claims tied to sources, stable URLs, and structure a parser can walk. A grounding page will rarely be the emotional heart of your website, it is the reference section. Its job is to be the page an AI system lands on when it needs to check who you are, and to leave no room for interpretation.
What scaile publishes
We apply the standard to ourselves: 38 grounding pages covering the scaile organization, the people behind it, both service models, the method steps, the products and every platform feature, plus an entity map stating how they relate. They are linked from the footer under “Grounding”, and building them for clients is part of every scaile engagement, as the Company Grounding Page in the kickoff.
