Simon Wilhelm

Co-Founder & CEO, scaile

Simon Wilhelm co-founded scaile in January 2025 together with August Gutsche and Julius Betzler and leads the company as CEO. He works with enterprise teams on visibility in AI search, from the first audit to defensible Share of Voice numbers, and writes here about AI search visibility, Generative Engine Optimization and enterprise content strategy.

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Articles by Simon

How much does GEO cost per month, and what is included?Nov 3, 20268 min read
How to get your business mentioned in ChatGPT: five stepsNov 3, 20269 min read
How to choose a GEO agency: questions to ask and red flagsNov 3, 20268 min read
Best AI SEO agencies in 2026 (and what they actually do)Nov 2, 20269 min read
GEO agency vs tool vs in-house vs DIY: how to decide who does GEONov 2, 20268 min read
Technical GEO audit services: what a good audit delivers (2026)Oct 30, 20269 min read
What does a GEO agency do? A sample month and when to hireOct 29, 20268 min read
We looked inside DeepSeek's search. Here's how a website ends up in an AI answerOct 28, 202610 min read
How to decide which prompts to track for a brand, and how to measure what changedOct 28, 20269 min read
What a major Google update would mean for GEOOct 12, 20267 min read
How ChatGPT surfaces local businessesOct 9, 202620 min read
How OpenAI ChatGPT search works: what the LLM does before it answersSep 19, 20267 min read
What is answer engine optimization (AEO)? The definition, real examples, and how it differs from SEOAug 27, 202610 min read
What is generative engine optimization (GEO)? The definition, the mechanics and what it changes about your contentAug 27, 202611 min read
Which AI crawlers can read your site: the crawlers that matter, and what blocking each one costsAug 17, 202610 min read
Best GEO and AI SEO agencies in Germany, Austria and Switzerland 2026: 13 vendors scoredAug 17, 202612 min read
Why doesn't ChatGPT mention my company? The most common causes and what helpsAug 17, 202610 min read
How to check your AI visibility for free: the method, and what the result is actually worthAug 17, 202611 min read
GEO Agency Berlin: the Best Providers for AI Visibility in 2026 ComparedAug 17, 20268 min read
GEO Agency Frankfurt: the Best Providers for AI Visibility in 2026 ComparedAug 17, 20268 min read
GEO Agency Hamburg: the Best Providers for AI Visibility in 2026 ComparedAug 17, 20268 min read
GEO Agency Munich: the Best Providers for AI Visibility in 2026 ComparedAug 17, 20268 min read
Is GEO the Same as SEO? The Difference Between Generative Engine Optimization and Search Engine OptimizationAug 17, 20269 min read
How to get cited in AI answers: what ChatGPT, Perplexity and Google AI Overviews actually selectAug 17, 202611 min read
What is a good AI visibility score? What the number measures and where it stops being usefulAug 17, 202610 min read
AI content labeling under the EU AI Act: what Article 50 means for GEO and website contentAug 16, 202610 min read
The best generative engine optimization (GEO) agencies in 2026, scoredAug 16, 202612 min read
Generative engine optimization (GEO) cost in 2026: what agencies, tools and in-house teams chargeAug 16, 202611 min read
Grounding Pages: Give Company Facts a Clear HomeJul 21, 20264 min read
AI Content vs Human Content: Who Owns the Answer?Apr 2, 20264 min read
Entity SEO: Make Your Business Identity UnambiguousApr 2, 20264 min read
GEO Optimization Guide: From Audit to Published AnswersApr 2, 20265 min read
Schema Markup for GEO: Describe, Validate, VerifyApr 2, 20264 min read