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How AI search actually works: what generative engines select, how GEO differs from SEO, and which levers have evidence behind them.
Every major AI crawler in one table, with the distinction the tool pages skip: some bots collect training data, others fetch the page that gets cited in the answer your buyer is reading right now.
GEO and SEO share the same technical foundation and diverge in everything after that. What stays the same, what changes, which metrics stop working, and whether you need to run both in parallel.
Which levers measurably get a brand named and cited by AI systems, which popular tactics demonstrably do nothing, and why nearly half of all citations don't come from the brand's own website at all.
Book a call and we walk through your category: the questions your buyers ask, who gets cited today, and where the opportunity is.