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How generative engines choose and cite their sources: crawler access, passage retrieval, and the levers that have real evidence behind them.
Every major AI crawler in one table, with the distinction the tool pages skip: some bots collect training data, others fetch the page that gets cited in the answer your buyer is reading right now.
Which levers measurably get a brand named and cited by AI systems, which popular tactics demonstrably do nothing, and why nearly half of all citations don't come from the brand's own website at all.
Book a call and we walk through your category: the questions your buyers ask, who gets cited today, and where the opportunity is.