Blog
The groundwork of AI search: what GEO and AEO are, how they differ from SEO and which of them your team should run.
AEO is optimizing to be the answer rather than a result. What counts as an answer engine, four concrete examples of the change, what it inherits from featured snippets, and how to measure it.
GEO is the work of getting your pages retrieved and cited inside AI-generated answers. Where the term came from, how generative engines actually pick sources, and why it is a publishing job rather than a settings job.
GEO and SEO share the same technical foundation and diverge in everything after that. What stays the same, what changes, which metrics stop working, and whether you need to run both in parallel.
Book a call and we walk through your category: the questions your buyers ask, who gets cited today, and where the opportunity is.