Profound alternatives in 2026: 8 options compared
In short
Your Profound alternative depends on your gap: a cheaper tracker, AI data in your SEO suite, or enterprise breadth. If nobody acts on the data, no tracker fixes that. scaile's Managed GEO tracks, plans and does the work.
Dora is a founding engineer at scaile. She studied computer science, psychology and neuroscience at TUM, which is the perfect fit for GEO: she has a deep understanding of technology and of the human side, and knows how to write and produce content that leads humans to buy and AI to show you in its answers.
Key takeaways
Profound's pricing page now shows two plans for brands: a free seven-day Trial and a custom Enterprise plan. There is no self-serve brand price to compare against.
The cheapest monthly entry plans are Otterly.AI at €29 and Peec AI at €85. Semrush and Ahrefs sell AI visibility next to an SEO suite you may already pay for.
Entry plans track three to five answer engines. The count jumps at the enterprise tier, to 9 at Profound and Scrunch and up to 13 at Peec AI.
Every tracker on this list measures. The work of deciding, writing, approving and publishing stays with your team unless you buy that work too.
What are the best Profound alternatives?
The best Profound alternative is the one that closes the gap you actually have. Most teams that look past Profound have one of three gaps, and a different set of tools fits each.
You want prompt tracking with a list price and no sales call
Look atOtterly.AI, Peec AI, RankscaleYou already run Semrush or Ahrefs and want AI visibility in the same place
Look atSemrush AI Visibility Toolkit, Ahrefs Brand RadarYou need many answer engines, SSO and an API
Look atScrunch, AthenaHQ, the enterprise plans of Peec AI and Otterly.AIThere is a fourth gap, and no tracker closes it: the report arrives, and nobody has the hours to turn it into changed pages. A tracker tells you where you stand. It does not change where you stand. If that is your situation, compare who does the generative engine optimization (GEO) work, not dashboards. GEO agency vs tool vs in-house vs DIY sets out that choice in full.
What does Profound offer, and why do teams look for alternatives?
Profound (tryprofound.com) is an AI visibility platform that runs prompts across AI answer engines and reports how your brand and your competitors appear. Its pricing page lists two plans for brands. The Trial is free and runs 50 prompts daily for seven days across ChatGPT, Gemini and Google AI Overviews. [1] Enterprise is custom: daily tracking of up to nine answer engines, SSO/SAML, SOC 2 compliance, API access and dedicated support. [1]
Profound does several things well. Enterprise covers a broad set of engines, from ChatGPT and Perplexity to Claude, DeepSeek and Google AI Mode. Agent Analytics tracks AI-sourced traffic through integrations such as Cloudflare, Fastly, Vercel and Google Analytics. Profound has also moved beyond measurement: its AI Marketer and Agents research, write and report, priced on credits. [1] Agencies get a separate self-serve Agency Growth plan with 400 credits per client workspace. [1]
Teams look for alternatives for practical reasons:
- No list price for brands. Anything beyond the seven-day Trial starts with a sales conversation.
- A fixed trial set. Trial users get a recommended prompt set for their industry and cannot customize it. [1] You cannot test your own questions without talking to sales.
- Scope. A team that needs three engines and 100 prompts may not want an enterprise contract to get them.
- The wrong gap. The data was never the problem. Turning it into published pages was.
Profound’s Agents can draft content, but your team still configures them, checks the facts and approves what goes live.
The 8 Profound alternatives compared on price and engines
Seven trackers publish enough to compare, and scaile is the eighth option for teams whose gap is execution. Prices below are monthly list prices, in the currency each vendor’s page shows.
| Option | Published price per month | Prompts at entry | Answer engines | Best for |
|---|---|---|---|---|
| Peec AI | €85, €205, €425 ($95, $245, $495 in US dollars); Enterprise custom [2] | 50 | 3 of your choice; up to 13 on Enterprise | Marketing teams that want unlimited users and their own choice of models |
| Otterly.AI | €29, €189, €489; Enterprise from 1,000 prompts [3] | 15 | 4 included; Claude, Gemini and AI Mode as add-ons | The lowest entry price with a free trial |
| Semrush AI Visibility Toolkit | $99, no free trial [4] | 25 | Platforms such as ChatGPT and Google AI Mode | Teams already working in Semrush |
| Ahrefs Brand Radar | From €179 [5] | 5 to 20 daily, with your Ahrefs plan | 6 in the index; Claude added for custom prompts [6] | Benchmarking a whole category without setting up prompts |
| Scrunch | $250 for Core; Enterprise custom [7] | 125 | 4 on Core; 9 on Enterprise | Enterprise teams that also want to optimize what AI agents see on their site |
| AthenaHQ | Free tier; Starter $295; Enterprise custom [8] | 3,600 credits, one credit per AI answer | 11 on Starter | Teams that want broad coverage on a self-serve plan |
| Rankscale | €99, €229, €385, €780; an annual-only Essentials tier at €17 [9] | Credit based | 17+ on every plan | Agencies and teams that want many engines and flexible schedules |
| scaile | Scoped per proposal | Prompts found with you from data | Up to 9 | Teams that need tracking plus a strategist and execution |
Three things stand out once the prices sit next to each other.
Prompt counts are not comparable units. Peec AI counts prompts on three models; AthenaHQ and Rankscale count credits per AI answer; Ahrefs mixes a pre-built index with a small quota of your own prompts. Ask each vendor how many answers your budget buys per month, on which engines and how often. Why the visibility scores differ even with the same prompts is explained in what a good AI visibility score is.
The suite tools are cheap only if you already own the suite. Semrush’s toolkit adds $99 a month and 25 tracked prompts; each extra 50 prompts costs $60. [4] Ahrefs Brand Radar answers a different question: how a whole category shows up across 538 million prompts, with no setup. [6]
Annual billing changes the numbers. Otterly.AI takes 15% off for annual plans, [3] and Rankscale’s yearly prices sit about 15% below its monthly ones. [9] Compare like with like.
How these tools cost against agency retainers and in-house teams is covered in what generative engine optimization costs.
Which Profound alternative fits an enterprise team?
For an enterprise team, the shortlist is the enterprise tier: Scrunch, AthenaHQ, Peec AI and Otterly.AI all sell one, next to Profound’s. At that level the list price disappears everywhere, so the comparison moves to what the contract must contain.
Your own buyer questions, not a vendor’s industry set. Otterly.AI’s Enterprise plan lists customizable prompt tracking. [3]
Repeated runs, the cited sources and your search data next to the answers. Test it before you sign, with the checks in how to choose an AI visibility platform.
Content agents and recommendations still need your configuration, your facts and your sign-off. Settle who on your team owns that work.
An enterprise team rarely needs a second tracker. It needs numbers it trusts and a named person who turns them into changes every month.
Is scaile a Profound alternative?
scaile is a Profound alternative for teams whose gap is the work after the report, not the report itself. It is not a like-for-like dashboard swap.
The tracking part compares directly. Track is scaile’s tracker-only way to work. It covers up to nine answer engines: ChatGPT, Perplexity, Google AI Mode, Gemini, Microsoft Copilot, Google AI Overviews, Brave, Claude and Exa Search. scaile finds the prompts with you from data, so the set reflects what your buyers ask.
The difference is what happens next. With Strategy with you, every client works with a dedicated AI search strategist in weekly strategy meetings, and scaile researches, structures, publishes, refreshes and reports. Your team keeps review and approval. scaile also does the SEO work in the same plan, so the content serves Google and the AI answer engines at once. How each step feeds the next round of content is on Report & Improve.
Profound remains the better buy if you want software and have a content team with spare capacity. scaile fits when that capacity is the bottleneck. The side-by-side detail is in scaile vs Profound. If you want to see first where your brand stands, the free AI visibility check shows who ChatGPT, Gemini and Perplexity name today.
Profound is a strong platform, and so are the seven alternatives here: each solves a measurement problem at a different price. Choose by your gap. If it is the price, start with the self-serve trackers. If it is breadth, compare enterprise contracts on engines, SSO and API. If it is execution, buy the work. To keep tracking and add a strategist and execution on your own site, talk to scaile about Strategy with you at scaile.tech/contact.
FAQ
Does Profound still have a $99 plan?
No $99 brand plan is on Profound’s pricing page. Brands see the Trial and Enterprise; agencies have a self-serve Agency Growth plan with 400 credits per client workspace.
Which Profound alternative is cheapest?
Among monthly plans, Otterly.AI is the lowest at €29 for 15 prompts on four engines. Rankscale’s Essentials tier works out at €17 a month but is billed yearly only. Check how many AI answers each price buys, because the units differ.
Is Peec AI or Profound better for enterprise?
Both sell custom enterprise plans with SSO. Peec AI covers more models on Enterprise and publishes prices for its smaller plans; Profound lists up to nine engines and adds agents for content work. Profound’s Trial uses a fixed industry prompt set, so ask both vendors to show results for 20 of your own buyer questions before you sign.
Can I use two AI visibility tools at once?
You can, but the numbers will not match, because each tool runs its own prompts on its own schedule. Pick one source of truth for reporting and use the second only to check a specific question.
Sources
- Pricing | Profound
- Pricing for Peec AI - AI Search Platform for Marketing teams and SEO agencies
- otterly.ai
- AI Visibility Toolkit: Boost Brand Visibility in AI Search
- Plans & Pricing - Ahrefs
- Ahrefs Brand Radar: Study your brand’s AI visibility
- Scrunch | Pricing
- Plans & Pricing | Action on AI Search
- Pricing | Rankscale
