Profound vs Peec AI: which tracker wins and what neither does
In short
Peec AI wins if you want a list price today: from $95 a month, unlimited users. Profound wins if you want content agents on a custom enterprise contract. Neither does the work; scaile's Managed GEO does.
Dora is a founding engineer at scaile. She studied computer science, psychology and neuroscience at TUM, which is the perfect fit for GEO: she has a deep understanding of technology and of the human side, and knows how to write and produce content that leads humans to buy and AI to show you in its answers.
Key takeaways
Peec AI sells three self-serve plans at $95, $245 and $495 a month. Profound shows brands a free seven-day Trial and a custom Enterprise plan, so there is no Profound list price to compare against.
Comparisons that put Profound at $99 or $399 a month are out of date. Even Peec AI's own comparison page still quotes those plans.
On Enterprise, Profound tracks up to 9 answer engines and Peec AI up to 13. Below Enterprise, Peec AI tracks 3 models of your choice; Profound's Trial tracks 3 fixed ones for a week.
Both tools now ship agents. Both remain software your team operates: someone still decides what to publish, writes it to your standard, approves it and puts it live.
Profound vs Peec AI: which tracker wins?
Peec AI wins for a team that wants to start tracking this week at a published price. Profound wins for an enterprise that wants AI visibility data and content agents in one custom contract.
You want a self-serve plan with a list price, unlimited users and your own choice of three models, and you are fine scaling by prompts
You want a custom enterprise package with up to nine answer engines, SSO and an AI Marketer that researches, writes and reports
Both measure how AI answers show your brand. Neither changes what those answers say. That takes decisions, writing, approval and publishing on your own site, and with either tool that work stays with your team. If your team has no hours for it, the better question is who does the generative engine optimization (GEO) work, not which dashboard shows the gap. GEO agency vs tool vs in-house sets out that choice.
What do Profound and Peec AI cost today?
Peec AI costs $95, $245 or $495 a month on its self-serve plans, and Profound has no self-serve price for brands. Profound’s pricing page lists a free Trial and a custom Enterprise plan. [1]
Profound. The Trial is free and runs 50 prompts daily for seven days on ChatGPT, Gemini and Google AI Overviews, with limited AI Marketer credits. [1] The prompt set is recommended for your industry and cannot be changed on the Trial; on Enterprise you can edit, disable or add prompts. [1] Enterprise is priced per package: daily tracking of up to nine answer engines, SSO/SAML, SOC 2 compliance and dedicated support. Both plans include unlimited seats. [1] Agents run on credits that are consumed each time an agent runs. [1] Agencies have a separate self-serve Agency Growth plan with 400 credits per month per client workspace. [1]
Peec AI. Starter costs $95 a month for 50 prompts and 1 project. Pro costs $245 for 150 prompts and 2 projects. Advanced costs $495 for 350 prompts, 5 projects and a Looker Studio integration. Every plan tracks 3 models you choose, daily, with unlimited users. [2] Enterprise is custom and billed annually, with all models, API access, SSO and up to 13 models tracked. [2] Annual billing takes 15% off. [2]
One warning before you compare numbers you find elsewhere. Many comparisons still put Profound at $99 for a Starter plan and $399 for the next tier, and Peec AI’s own Peec-vs-Profound page still quotes those prices. [3] They are no longer on Profound’s pricing page for brands. Price the decision on what each vendor shows today, and ask Profound for a written Enterprise quote.
Profound and Peec AI feature by feature
Profound and Peec AI cover the same core: tracked prompts, competitor visibility, cited sources and AI crawler data. They differ in how much you can buy on your own and in what the agents are built to do.
| Profound | Peec AI | |
|---|---|---|
| Plans without a sales call | Free Trial, 7 days | Starter, Pro, Advanced |
| Entry price per month | Custom (Enterprise) | $95 |
| Prompts | 50 on the Trial; tailored on Enterprise | 50, 150, 350; unlimited on Enterprise |
| Answer engines | 3 fixed on the Trial; up to 9 on Enterprise | 3 of your choice; up to 13 on Enterprise |
| Users | Unlimited seats | Unlimited users |
| Your own prompts | Enterprise only | Every plan |
| SSO | Enterprise | Enterprise |
| API | Enterprise | Pro and up |
| Agents | AI Marketer and Agents on credits | Peec agent with skills, credits per plan |
| AI crawler and referral data | Agent Analytics | Crawlability audit, crawl insights, AI referrals |
Where Profound is stronger. Profound has gone furthest beyond measurement. Its pricing page pitches AI Marketer as a teammate that can “research, write, report, and collaborate”, and Profound says it helps with researching markets, shaping campaigns and writing content, not only AI search. [1] Enterprise adds ChatGPT Shopping, all-time history, CSV and JSON exports and integrations with CDNs such as Cloudflare, Fastly, Akamai and Vercel. [1]
Where Peec AI is stronger. Peec AI puts most of its features on every plan. Even Starter includes recommended actions, ranked by earned and owned media, and a gap analysis of sources that name competitors but not you. [2] You set your own prompts from day one, track any language at no extra cost, and add a model when you need one. [2]
Engine counts matter less than the overlap with where your buyers ask. If your market uses Microsoft Copilot heavily, that is a Peec AI argument; if you need Exa Search, a Profound one. How to test whether a tracker’s numbers hold up before you sign is in how to choose an AI visibility platform.
Which one fits a US team, and which a DACH team?
For most US teams with an enterprise budget, Profound is the natural shortlist; for most DACH teams that want to start on their own, Peec AI is. That is a judgement about buying habits, not a feature gap: both tools track any market.
A US team. Profound is a New York company and builds its engineering and data teams there. [4] It sells through demos and custom packages, which suits a procurement process that expects a contract, security review and a named account team. Its Enterprise plan carries SSO/SAML and SOC 2 compliance. [1]
A DACH team. Peec AI is a Berlin company, [5] and you contract with Peec AI GmbH, registered in Berlin. [6] For a team that tracks Germany, Austria and Switzerland, the country limit matters more than the price: Starter covers 1 country, Pro and Advanced cover 3. [2] A team that tracks in German and English at once pays nothing extra for the second language. [2]
A team in both markets. The question is reporting, not location. Peec AI’s Advanced plan adds multi-country tracking and 5 projects; Profound tailors languages and regions on Enterprise. [2] [1]
For the wider field beyond these two, including Otterly.AI, Semrush and Ahrefs, see Profound alternatives: 8 options compared.
What does neither tool do?
Neither Profound nor Peec AI does the GEO work for you. Both now ship agents: Profound’s AI Marketer researches, writes and reports, [1] and Peec AI’s agent turns your data into actions with pre-built and custom skills. [2] Both are still software your team configures, checks and acts on.
Which buyer questions matter is a decision about your market, not a setting. A tool suggests prompts; someone has to know which ones lead to revenue.
A report lists gaps. Someone ranks them, picks the page that answers each one and says no to the rest.
An agent drafts. Your team checks every claim against your product truth before it goes near a buyer, which in a regulated market is the slow part.
Approval, CMS access and the publish button sit with your people, whichever tool drafted the text.
Prices, products and AI answers change. Someone has to notice and update the page under the same URL.
This is the work scaile does. With Strategy with you, every client works with a dedicated AI search strategist in weekly strategy meetings, and scaile researches, structures, publishes, refreshes and reports. Your team keeps strategy, review and approval. Each weekly report goes through what moved, why it moved and what to publish, refresh or optimize next, as described on Report & Improve. Track is scaile’s tracker-only way to work, covering up to nine answer engines, and scaile finds the prompts with you from your search and customer data. How scaile compares with each tool on its own is set out in scaile vs Profound and scaile vs Peec AI.
If you want to see first where your brand stands, the free AI visibility check shows which brands ChatGPT, Gemini and Perplexity name today.
Profound and Peec AI are both good trackers. Peec AI is the faster start at a known price, Profound the broader enterprise package with content agents. Pick by how you buy, then decide who turns the data into published pages. If your team wants to keep a tracker and add a strategist who does that work with you, talk to scaile about Strategy with you at scaile.tech/contact.
FAQ
Is Peec AI cheaper than Profound?
Peec AI is the only one of the two with a self-serve price for brands, from $95 a month. Profound’s Enterprise plan is quoted per package, so compare a written quote against Peec AI’s Advanced or Enterprise plan for the same prompts and engines.
Does Profound have a free trial?
Yes. The Trial is free for seven days and runs 50 prompts daily on ChatGPT, Gemini and Google AI Overviews. The prompts are a recommended industry set you cannot edit.
Can I use Profound and Peec AI together?
You can, but expect different numbers, because each runs its own prompts on its own schedule. Use one as the reporting source and the other only to check a specific question.
Can Peec AI or Profound publish content for me?
Profound’s agents can research and write, and Peec AI’s agent generates actions from your data. Your team still reviews, approves and publishes the result on your own site.
Sources
- Pricing | Profound
- Pricing for Peec AI - AI Search Platform for Marketing teams and SEO agencies
- Peec AI vs Profound: Which is better? - Peec AI - AI Search Platform for Marketing Teams
- AI Marketing Insights Platform Profound Raises $20M Series A | Built In NYC
- Peec AI raises $21M Series A to help brands win in AI search - Tech.eu
- Peec AI - Imprint
